For example you might choose an approach that focuses on the inimitable efficiency of your customer service. Whether it s the quality of raw materials functionality or seemingly secondary elements such as packaging or shipping times you need to focus on what your competitors cannot copy leveraging your image your reputation and your brand values.

Exclusively on the technological aspect all your competitors will have to do to recover the disadvantage is to increase their Phone Number List investments to develop new technologies or optimize production methods. Perhaps the gap will not be filled right away because maybe your technology is really disruptive but focusing only on technique while underestimating the human and cultural dimension of your product is always very dangerous.



Create the value proposition Once you ve identified the key points of targeted differentiation you can proceed to formulating your value proposition. You will need to create an offer that highlights the unique and distinctive characteristics of your product in order to make the customer understand why they should choose to trust you over your competitors.